Research & Insights
At DOOR Advisory Suriname, we develop data-driven strategies using three core methodologies: quantitative research, qualitative research, and mixed-method approaches. Our comprehensive approach ensures actionable insights tailored to your needs in quantitative research.
1. Quantitative Research
This method enables us to collect and analyze data using statistical and numerical techniques. We use quantitative research to identify trends, test hypotheses, and draw generalizable conclusions from large datasets. This helps us make informed decisions based on objective data.
Examples of quantitative research:
- Customer satisfaction surveys
- Employee satisfaction surveys
- Market segmentation research
- Brand awareness research
- Net Promoter Score (NPS) research
- Competitive analysis
2. Qualitative Research
Qualitative research focuses on gaining in-depth insights through interviews, focus groups, and observations. This approach helps us understand individuals' motivations, behaviors, and perspectives. It is essential for exploring complex issues and developing strategies that consider the human factor.
Examples of qualitative research.
Qualitative research focuses on gaining in-depth insights through interviews, focus groups, and observations. This approach helps us understand individuals' motivations, behaviors, and perspectives. It is essential for exploring complex issues and developing strategies that consider the human factor.
Examples of qualitative research.
- In-depth interviews
- Focus groups
- Mystery shopping - observational research
- Case studies
- Product feedback
3. Mixed-Methods Research
The mixed-methods approach combines quantitative and qualitative research, providing a more comprehensive and in-depth analysis. By gathering both numerical data and deep insights, we leverage the strengths of both methodologies. This results in a richer and more nuanced analysis, leading to robust and well-founded strategic recommendations.
By integrating these methods, we offer our clients holistic and accurate analyses that form the foundation for effective and sustainable strategic solutions.
